April 29, 2022
In recent years, consumers have increasingly turned to more environmentally -friendly products and services (and so much the better!).
This change in consumer habits has led to all kinds of advertising aberrations. Carbon-neutral" airports and Nutella with sustainable palm oil are two obvious examples.
So it's time to REALLY think about the best way to communicate.
Communication enables us to involve our customers and partners in our sustainable development efforts.
A sustainability communications strategy must start with an understanding of the audience and stakeholders. It is imperative to define their motivations and establish messages that resonate with these motivations. The right mix of communication channels can then accelerate the spread of these messages and drive them forward.
Secondly, think carefully about what you want to achieve. This will enable you to be more concise in your communication. We distinguish, for example, between communication:
Let's explore them together:
Communication can be the driving force behind your strategy. To do this, it's not just a question of communicating about your product or service, but above all the ambition behind your project. Ambition is the goal, activities the means. Try to involve and challenge the recipient.
At Surveco, our ambition is to raise awareness of sustainable issues , and we do this through committed teambuildings.
Ask yourself, what's your answer?
If your goal is to improve your image, it's time to put red flags everywhere! The main reason is to fall into what's known as greenwashing.
If you're improving, that's great, and you can of course share them with the outside world. But it's important not to overdo it. Don't use abusive or extreme language. A carbon-neutral airport is hard to imagine, so be genuine and don't promise anything you can't prove.
Be as transparent as possible. For example, explain what activities you are undertaking to change the particular problem. If you're communicating to improve your image, you want to give the recipient an idea of the values you stand for and the choices you've made. They also like arguments based on facts and figures.
When you've made sustainable choices in the development of your products and/or services, you want your customers to know about them so they can go ahead and buy.
In this case, it's important to find out how to share this information as honestly as possible. You can, for example, have your claims verified by people or organizations specialized in the field. There are a number of recognized labels that can help you back up your claims.
Now you know what your communication is all about .
Here are a few tips to keep in mind when communicating your commitment to society!
Social media play an increasingly important role in communication. This also applies to sustainability. Influencers who speak out on a brand's image can have a major impact. Think Me-too statements, but also students on strike for a better world. It's impossible to imagine life without social media!
By drawing up seventeen Sustainable Development Goals, also known as "Global Goals", the United Nations has set a global ambition. In addition to this ambition, the seventeen global goals offer a common language, uniformity of results and an image of shared responsibility. In short, it's not for nothing that the SDGs claim a firm place in the business world. In addition to their contribution to a "better world", the global goals offer numerous opportunities for organizations that approach them intelligently. The number of companies incorporating the SDGs into their sustainability ambitions is growing by the day.
So now you know better how to go about it?
To sum up, 3 words to keep in mind: clarity, transparency and ethics!
Step by step, you'll get there 🙌
For a more responsible world!
Ready to take part in your next fun and committed teambuilding event?
Or not sure where to start?
Let's get together!
Did you know that websites consume a lot of energy? Today, with OLED screens going mainstream, pixels get individually lit up on your screen. That's why darker colours and less complex images allow part of your screen to go dark. Are we saving the planet by putting our background in dark green? No. Are we taking a tiny step in the right direction, with what's at our disposal while keeping our website fun with some photos and pops of colour? Yes! And that's what Surveco is all about :)
So yes, our background is dark, but yes, we also have fun animations & photos to show you what we're all about.
Added bonus: reading white text on a dark background is better for your eyes! You may for instance already notice how this popup is tiring them ;)
